Colorado's new secondhand smoke campaign, created by Denver-based ad agency Cactus in collaboration with the State Tobacco Education & Prevention Partnership (STEPP), sends a strong message to parents about the negative health consequences of exposing children to secondhand smoke. The ONE Step TV campaign, which consists of two 30-second animated spots, illustrates poisonous secondhand smoke traveling and penetrating everything in its way. The spots focus on the home and the car, the two places where research shows parents expose their children to the highest levels of secondhand smoke. The spots were produced in collaboration with production company BUCK.
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